Building Indonesia's Private Universities as Centers of Excellence
As centers of excellence, institutions of higher education are continuously challenged to adapt to rapid social changes. In doing so, they require the ability to improve the quality of their educational services. This study seeks to provide an understanding of how Indonesia's private universities manage the quality of their services to become centers of excellence. In doing so, this study utilizes quantitative data that were collected through questionnaires/surveys. Complementary data were collected through interviews. Analysis was conducted using a nonparametric statistics approach as well as a descriptive qualitative approach. This study finds that the quality of educational services is an important factor for improving institutional quality. Services must regularly be adapted to consumers' needs to avoid pitfalls and gaps. Consumer satisfaction with educational services affects how universities are perceived by society; as such, the quality of said services is inexorably related to universities' use of resources. This study recommends that universities, particularly private universities, use their resources synergistically to face the ongoing challenge of globalization and provide necessary educational services.